Although the campaign trail and the workplace may seem to be worlds apart, the challenge of engaging voters isn’t so different from the challenge of engaging employees. With the 2016 Presidential race in full swing, it’s a good time for corporate leaders — whether you’re a seasoned CEO or a brand new supervisor — to assess your own communication efforts.

Want your words to have more staying power? Here are some tips to keep in mind:

Know your stakeholders: The most eloquent words will fall on deaf ears if your content isn’t tailored to your audience’s needs and concerns. 

Consider the big picture: Communication is more than words. Facial expressions, tone of voice, gestures and body language also matter.

Share a story: People can recall stories better than facts and figures. To grab attention, share an anecdote or memory that connects with your audience.

Nothing is off the record: In our hyper-connected world, be aware that what you say can be easily shared, so choose your words with care.

Back up words with action: Nothing erodes credibility like a broken promise. Don’t make commitments you can’t keep.

Be a good listener: Good communicators know when to stop talking. So make sure your listening skills are on par with your speaking skills.

With well-chosen words, a great leader, like a gifted politician, has the power to inspire, uplift and motivate. Before you step to the podium, make sure your message is the right one for your constituency.