The Editorial Calendar: A Communicator’s Best Friend

Time-to-plan

When it comes to effective communications, timing can be just as important as content. If you don’t have an editorial calendar, or have never used one, perhaps it’s a good time to start.

Whether you’re handling communications for a department or for an entire company, an editorial calendar will help you get the right information out at the right time. Here’s why:

1. It keeps you ahead of the game.

When we’re busy with day-to-day tasks, communications can get pushed to the back burner. An editorial calendar will help you be proactive, rather than reactive, when managing communication needs.

 2. It encourages smart, thoughtful communications.

An editorial calendar helps you think through target audiences, featured topics, communication channels and optimum timing, and allows you to identify and resolve any questions, gaps or challenges ahead of time.

3. It helps you align content with your company’s strategic objectives.

Ideally, you should use your editorial calendar to ensure each communication you develop links to company goals and objectives and provides value to your business.

 4. It prevents communications overload.

Using an editorial calendar to coordinate communications will keep you from inundating employees with information. For example, if your Annual Enrollment campaign runs through October, you might wait until November before launching your new wellness program.

 5. It serves as an effective tracking tool.

An editorial calendar helps you gather key data about your communication efforts. You can track which topics you’ve covered, the timing and frequency of your communications and which communication vehicles and channels got the most attention.

When done well, an editorial calendar sets the framework for proactive and purposeful communications. Need help developing a calendar for your communications this year? Give us a call!