A recent Gallup study found that 94 percent of employees believe it is important for companies to not just be profitable, but also mindful of their corporate social responsibility — their impact as a business on the environment and society.
What better time to make this impact than around the holidays? It’s a time when employees are already focused on giving thanks and on giving back to their communities. In case you’re short of ideas, we’ve compiled a list of practical ways to increase employee engagement through corporate social responsibility this holiday season.
Donate time or money to charity organizations in the communities where your employees live and work. Employees are more likely to be engaged and see the benefits of corporate social responsibility if they have a local or emotional connection to the cause.
Partner With Other Businesses
Want to make an even greater impact? Join forces with other businesses that share your company values and team up for a cause.
Round Up Unused Items
Encourage employees to donate unused winter clothes or canned goods to a local charity. Do your employees travel? Gather all of those unused hotel shampoos and soaps to donate to a local shelter. The possibilities are endless, and even the smallest of donations can make a significant impact.
Hold a Contest
Challenge your employees to a friendly competition and let the winning team choose a charity to which the company can donate. Engagement and productivity are sure to rise along with the goodwill.
Raffle Off Prizes
Raffles are a classic way to raise money for a good cause. Get creative by asking each department to put together a theme basket, such as a holiday basket, to raffle off.
Donate Knowledge or Skills
Giving back doesn’t have to be just about money. Your employees have knowledge and skillsets that could benefit others. So look for alternate ways to make a difference, such as speaking to a group of high school students or helping build a home with Habitat for Humanity.
While the holidays are generally a time of giving, all these ideas can be implemented year-round. Need more ways to increase your social responsibility? Check out https://www.volunteermatch.org/ to match your company to opportunities based on your location and interests. And if you’re looking for more ways to increase employee engagement, we can help!