Recent studies show that employees rank benefits among the top contributors to overall job satisfaction. So if your employees don’t fully understand and appreciate your benefit offerings, you’re missing an opportunity to improve retention and boost your employer brand.
One smart way to showcase your plans and programs is to treat employees like consumers and market your benefit offerings. Here are some tips to get started.
Appeal to emotion: Consumers put their money where their heart is. So when communicating benefits, emphasize how your plans can make employees’ lives better, such as by improving their health or increasing their financial security.
Know your audience: Benefits needs may vary depending on an employee’s life stage. One person may value flexible scheduling, while another may be more focused on financial planning resources. Provide targeted communications to appeal to the right audience at the right time.
Stay in front: Marketers know that selling is a year-round endeavor. Providing benefit communications throughout the year, rather than just during Annual Enrollment, will help keep your benefit offerings front of mind with employees.
Keep it simple: Time is the new currency, so don’t make employees hunt for benefits information. Make content easy to find, easy to understand and easy to use.
Just ask: Savvy marketers don’t wait for complaints before improving their products and services. Stay ahead of the game by getting regular feedback from employees on benefit programs, services and options.
By treating employees as consumers, you’ll help ensure that employees appreciate and value your benefit offerings and your organization.
Need help marketing your employee benefits? Give us a call!