Over the years, opinions have been divided about the return on investment (ROI) of wellness programs. However, a new study by The Health Project (THP) reports that several winners of the C. Everett Koop National Health Award, which honors companies with successful workplace health promotion (wellness) programs, have outperformed the Standard & Poor’s (S&P) 500 Index over the past 14 years.
In their findings, THP President and CEO Dr. Ron Goetzel and his co-authors suggest a link between high-quality health promotion programs and greater employee engagement and job satisfaction, which can improve business results.
But employee engagement and job satisfaction aren’t the only economic benefits of a healthier workforce. According to the Centers for Disease Control (CDC), health promotion programs can also contribute to:
- Decreased rates of illness and injury;
- Reduced absenteeism;
- Higher productivity; and
- Lower disability and workers’ compensation costs.
However, even a top-tier health promotion program can’t sell itself. It needs an excellent communications strategy to educate employees and encourage behavioral change. Here are some tips to keep in mind:
- Make it useful: Focus on specific actions and behaviors that promote a healthy life.
- Make it relevant: Use participant interviews, testimonials, rewards and recognition to make the program positive, personal and motivating.
- Make it simple: Avoid jargon, define terms and value brevity.
- Make it targeted: Use multiple channels — department meetings, email, video, print, social media — to accommodate communication preferences.
- Make it memorable: Employ visual tactics, such as posters, banners, screensavers and scrolling newsfeeds to reiterate messaging.
By keeping your health promotion program front and center throughout the year, you’ll reap dividends not only for employees, but also for your company’s bottom line.
Looking to launch or refresh your wellness program? Give us a call, we can help!