An eye-catching career website that highlights your employee offerings is no longer enough when it comes to attracting new talent. To boost your employer brand and convince great people to work for you, it’s important to focus on your employee value proposition.
In fact, according to the 2016 Deloitte Millennial Survey, millennials believe that businesses should put employees first — and should have a solid foundation of trust and integrity.
Here are six tips to consider:
- Think beyond benefits and compensation.
While it’s important to showcase your company’s competitive offerings, don’t forget to highlight company values and culture — especially for millennial prospects.
- Pull back the curtain.
Post photos and videos that show “a day in the life” or testimonials from current employees to showcase what makes your company a great place to work.
- Use an array of communication channels.
To maximize your reach, leverage all available touch points, including marketing materials, social media and in-person.
- Get social.
Social media is supposed to be SOCIAL. Solicit opinions, invite discussion and answer questions to interact with potential employees.
- Make contact.
Host a casual or informal recruiting event — think happy hour or outdoor cookout — so that prospective recruits can mingle with current employees and hear first-hand why working for your company is special.
- Give back.
According to the Millennials Civic Health Index, millennials have a strong interest in volunteering and community service. So make sure your corporate site and recruiting materials profile your company’s community involvement and civic engagement.
In the end, building a robust employer brand is more about substance than style. Weaving your brand and culture throughout your marketing and social content will help potential candidates assess if they are a good fit for you … and vice versa.
Need help branding your company as a great place to work? Give us a call!